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Our Mission and Values

Our mission is to maximise the talents within individuals and teams to meet personal and business aspirations

We aim to achieve this by:

Ensuring that all development provided has a clearly identified business objective to be achieved
Targeting our support at the identified needs of both groups and individuals
Achieving excellence by delivering assessment, training and development which is motivational, valued and demonstrably improves the productivity of the participants
Constantly improving our services, programme content, delivery methods and skills through regular
research, feedback and evaluation

Our Values

Integrity, Ethical Behaviour and Honesty – Doing the right thing by individuals and organisations

Relationships – Developing mutual trust and respect

Learning and Personal Growth – Always growing, questioning and developing

Excellence – In knowledge, delivery and outcomes

Balance – Remaining authentic and centred

We have a passion for enabling people to reach their full potential and achieve more than they believed possible, providing skills that last and deliver real business results.

Also in this section

What our customers say

Jim Forward

HF Holidays have worked with Jo for a number of years now. She has brought out the best in our leaders, raising their awareness, skills and confidence, helping us transform business performance. The cultural change has been welcomed by our team, has led us to do great things for our guests and members, and deliver stronger financial performance. Could we have done without Jo? Maybe but I doubt it.

Jim Forward CEO HF Holidays, Elstree

Jo Freeman

For a number of our Talent programmes, Jo has successfully run presentation skills workshop for our participants. Through delivering succinct, specific feedback to individuals, she has ensured that they are more focused on the elements of making a really impactful presentation.

Jo Freeman, Talent & Leadership Development Manager at Nationwide Building Society Swindon

Bryan Mecrow

The training sessions with Jo are very well planned, engaging, enjoyable and above all thought-provoking and a great catalyst for team and self-reflection. I cannot recommend highly enough, they have been a massive help to both our board and management teams and to me personally.

Bryan Mecrow, Chief Financial Officer Anchor Computer Systems Ltd Birmingham

Tony Yates

Joanne is without doubt one of the most inspirational people I have dealt with in business. She is extremely likeable and does her background work in detail on the business and the individuals she deals with. A very easy recommendation to write.

Tony Yates, Hospital Director at Spire Healthcare

Jim Forward

HF Holidays have worked with Jo for a number of years now. She has brought out the best in our leaders, raising their awareness, skills and confidence, helping us transform business performance. The cultural change has been welcomed by our team, has led us to do great things for our guests and members, and deliver stronger financial performance. Could we have done without Jo? Maybe but I doubt it.

Jim Forward, CEO HF Holidays